I designed the visual identity for JXKS, a U.S.-based stationery and gift brand that celebrates creativity through thoughtful paper goods and illustrated products. The project included the logo design and a custom illustration system that reinforces the brand's playful, expressive personality across its packaging, stationery, and digital presence.

The illustrations were developed as a cohesive visual language to create a recognizable and memorable brand experience while maintaining consistency across multiple touchpoints.